Taking Profile Photos of the Shift cohort did not entail taking just a run-of-the-mill corporate LinkedIn profile photo, but actually show visually the energy, diversity and creativity the #NewBlood has in the industry and why they should be hired by their next employer. The photos of the cohort were made to be used in promoting the Shift talent and in future marketing collateral for the Shift With Google program.

Through the process of setting up the venue for the cohort's Showcase industry event, D&AD has offered the public LED space to use by an artist within the cohort to use; the solution I came up with is a modern looping motion design based artwork that represents the diversity and flexibility of that year's cohort within the program. The moving text is sitting next to a landscape-running billboard with text showing creative roles in the industry the cohort will be going for.

In the concept stage of the Wall usage, a practical concept I came up with alongside the looping artwork was the Wall Profiles; a way to present in the main area profiles of the Shifters from the cohort and their creative portfolio through a continuous slideshow, moving from profile to profile seamlessly, while still allowing people to grab the Shifter's details through the on-screen QR code.

After the Shifter Profile Photos were shot, I conceptualised these magazine-like covers for each Shifter to post on their socials, to grab attention and showcase the #NewBlood entering the industry; the pitch was for D&AD to enter the Web3 space through an unique NFT, called the ShifterNFT. Each Shifter would have their character-like NFT, with direct connection to them; through this, D&AD would have a direct entrance in the Web3 space and would help Shift Alumni launch themselves in the industry in the most unique way possible.